4 Unique Advertising Ideas that Will Attract Customers
Posted by Betty Abernathy on November 8, 2015
Advertising is becoming increasing difficult with the online revolution that is allowing endless amounts of competitors to cheaply advertise their products or services. As a result, businesses need to use creative and eye-catching advertisements in order to keep attracting customers.
The Power of Free Products and Services
Giving away free products or services is one of the best ways to raise brand awareness and engage customers. It allows the company to demonstrate the value of their product or service. It will create a long lasting impression, especially if it is an item like a tote bag or item of clothing. For example, an office products store could offer free printing to the first ten customers or they could hand out useful items, such as fun sticky pads or pens. On the other hand, an athletic store could feature a free miniature golf exhibit that customers can play for free. If they score well, they could win a prize.
Customers are drawn to stores that regularly offer discounts, which are a low cost way to get customers in the store. Everyone loves discounts, but when stores offer them, they often prohibit discounts being combined with other offers. Therefore, consider offering exclusive discounts in conjunction with special sales. Additionally, consider collaborating with another local business to offer mutually beneficial deals. For example, when customers purchase something at one store, they automatically receive an exclusive offer at a nearby local store.
Consumers not only enjoy winning contests, but they also enjoy playing too. Contests are a very interactive way to build brand awareness and engage customers. Consequently, businesses should regularly host engaging contests that encourage contact with the public and promote their products or services. For example, a store that sells baby clothing could host a cutest baby contest with the winner being awarded a well-paying gift card. On the other hand, a sport and outdoor store could host an athletic contest where contestants compete against each other for expensive camping items.
Social Media Engagement
Social media is quickly becoming the primary platform that businesses engage and communicate with customers. Social media platforms offer many distinctive ways for companies to advertise their products or services. Customer driven content is one of the best ways to create meaningful content while covertly advertising their business. For example, create an online private membership program that offers distinct benefits and allows members to review products or services.
All in all, creative advertising plays a critical role in supporting a company’s sales and marketing activities. Distinct advertising techniques, such as free products, double discounts and contests, will increase awareness of a company. Additionally, customer created content through social media platforms is an important way for companies to advertise their services.
Business Strategy: How to Increase Consumer Action
Posted by Betty Abernathy on November 7, 2015
Do you think it is easier to persuade someone else of something, or easier for them to persuade themselves? Of course people buy what they want, but when people buy what they naturally desired as opposed to what they were convinced they should want, the overall sales experience becomes enjoyable, and in effect, more customers take action and make a purchase. But when it comes to actually getting the consumers to take action, the key rests in your ability to captivate their attention then convert into them into customers. Once you have earned their business the first time, you want to connect and engage with them to gain their loyalty. So, how do you do that?
While the internet has become the best way to attract customers and make sales, the best results and highest sales rates are accomplished when the online marketing materials have been optimized. Optimizing your marketing materials is actually more simple than it sounds because it is all about small details. Using high ranking keywords in your headlines helps the search engines find your marketing every time a person searches for those words. Once the consumer has found your website and is reviewing your material, the hope is they make a purchase. The simple fact is, people have to be told or reminded to take action. For that reason, using motivating and enticing calls-to-actions increases the amount of people who actually make a purchase instead of walking away.
Once you have attracted a new customer, the task is to encourage them to engage with you on social media. In order to do that, you need the customers to take action and associate with your company through social media or other mediums. While the power of social media comes from the ability to interact with your audience, the main goal of that communication is to entice them into returning as a repeat customer. Entice consumers into joining your online community by offering exclusive deals to new subscribers or provide access to members-only freebies, gifts or contests. Not only should you use calls-to-actions to motivate your customers to engage with your company on social media, but you should also use them in your posts. By instructing them to click links, download coupons or share a post, you will get more consumers to take action.
Electric vs. Real Cigars: Main Differences to Know
Posted by Betty Abernathy on November 6, 2015
A growing number of people are switching to electronic cigarettes as an alternative to traditional cigarettes. This is also becoming the case with cigar smokers, who now have a wide range of electronic cigars to choose from. Naturally, there are also those people who have never smoked a traditional cigar in their lives, but who are interested in trying the various electronic varieties. However, many newcomers to the hobby may find themselves uncertain of the main differences between electronic cigar and a real one. Here’s a breakdown that can help.
On major distinguishing factor between real and electronic cigars is the cost. Purchasing an e-cigar requires a greater initial investment in most cases, whereas real ones are generally somewhat cheaper per cigar. However, many kinds of e-cigars are reusable, and the only recurring purchases you have to make are cartridges and batteries. Furthermore, depending on the cartridges you choose, many will provide you with as much nicotine as two or more traditional cigars. This makes e-cigars substantially cheaper than their tobacco counterparts.
It’s widely known at this point that cigars contain roughly 4,000 different chemicals, many of which have exhibited the potential to cause serious health problems. Meanwhile, there is little doubt that e-cigars contain far fewer chemical by-products. Indeed, they possess only three to four ingredients: vegetable glycerine, propylene glycol or both, nicotine and FDA-approved food-grade flavorings.
No Unwanted Effects
Real cigars are famous for their powerful odor that clings to everything it touches, which most people find highly objectionable. Because e-cigars only emit water vapor instead of smoke, the only thing anyone might smell is the pleasant and mild aroma of the flavoring. In addition, using traditional cigars can lead to stained teeth and fingers, bad breath and even oral health problems. Many people also endure aggravating lung problems caused by using real cigars, which e-cigars don’t cause. Electronic cigars allow you to still experience all of the joys of smoking a cigar, but without all of the unpleasant effects.
E-cigar liquids come in several levels of nicotine, and it’s possible to purchase ones that don’t contain any. They’re also well-known for their wide array of wonderful flavors, which can include classic tobacco, banana cream pie, ocean breeze or just menthol. This enables you to customize your e-cigar experience according to your personal tastes, or even enjoy a little variety.
Because of their numerous advantages over real cigars, electronic types are a ideal option for anyone who enjoys an occasional cigar. They’re better for the environment, produce no unpleasant odors, cost less, last longer, taste better, offer more flexibility and are considerably safer than their tobacco counterparts.
Streamlining a Large Inventory
Posted by Betty Abernathy on November 5, 2015
Inventory management is one of the biggest headaches that warehouse managers and supply chain professionals have to deal with. However, the following four tips will help anyone successfully streamline a large inventory.
Inventory Management Software
Historically speaking, many companies used Excel spreadsheets to track and monitor their inventory. However, spreadsheets are not effective and accurate ways to manage large amounts of inventory. Warehouses and organizations with large inventories simply cannot function without a modern inventory management software system that provides real-time updates, standardized processes and centralized information. Inventory management software allows management to pull customized reports at any time in order to identify, analyze and solve problems. Keep in mind that software programs centralize both demand and supply data, so management can quickly find available suppliers and warehouses with space to ship items.
Utilize Safety Stock Levels
Inventory management software programs have embedded statistical formulas that can produce accurate sales forecasts that are used to predict stock levels for all inventory items. Besides forecasting sales, inventory management programs will have customized minimum in-stock counts for every item and supplier. Even better, inventory management programs can automatically order items in high demand from trusted suppliers. However, it is important to have a professional relationship established with suppliers who ship items that are in high demand. Otherwise, unscrupulous suppliers may simply over ship items that they are trying to remove from their own inventory.
Micromanage Target Items
Not all inventory items are created equal, nor should they be treated equally. Items will all have varying costs, valuation methods and consumer demand. The inventory management system will be able to properly track every item’s pricing and lead times. However, most warehouses assign their items one of three categories, the top being the most expensive, highly demanded items and the bottom being the most common or cheapest items. Therefore, warehouse managers should pay more attention to the most expensive and important items that directly impact revenue and costs.
Vendor Report Cards
Warehouses and organizations with large inventories depend on reliable and honest suppliers to deliver their products in a timely manner. However, there are always certain suppliers who struggle to be on time, delivery accurate shipments and even submit accurate invoices. Therefore, management should consider regularly reviewing supplier performances. Based on their findings, management can reward high performers with more business and reduce business to poor performers. If necessary, management should consider ending their contractual partnership with suppliers who consistently fail to perform well and cooperate with the company. Eliminating the poorest performers will automatically help streamline inventory operations.
In closing, streamlining a warehouse is a continually challenging job of communication and coordination. However, it can be accomplished through inventory management software programs, focusing on items in high demand and regularly assessing vendor performance.
Wedding Gown Styles: What Your Dress Says About You
Posted by Betty Abernathy on November 4, 2015
A wedding dress is one of the biggest things of a wedding. Expensive, opulent, and usually white, it can tell more about you than simply what kind of dresses you like to wear. Hemlines are one thing, but the style of dress and what kind of wedding it relates to are also fair game for telling your guests more about your personality.
The fairy tale gown is full length, puffy, and opulent. You love to be the center of attention, and you should be on this day. However, if your imagination runs away with the dress, you could get lost under layers of tulle, satin, velvet, and other expensive fabrics.
The short dress – regardless of how puffy, pouffy, or fairy-tale like it is – means you’re unique and, in some cases, can mean that you like a dress you can wear for multiple occasions. No matter the hemline, flare, or sleeves, the short wedding dress can also indicate that you’re a city girl – and the idea of wearing a dress for more than one kind of occasion appeals to you quite a bit. You are the boss of your wedding, and this dress makes sure everyone knows it.
The fishtail or mermaid dress is a unique option. You’re straightforward, confident, and glamorous. You like to be over the top and perfect at the same time. You will have done a lot of planning for the wedding, which will not surprise anyone who knows you well. You will be the object of all the attention on your wedding night – but you must not allow yourself to get so caught up in being as perfect and sexy as you can that you get lost in the crowd as a thing to look at.
The modern gown – this compasses pantsuits, tea-length, cut out backs, and anything that would not have been wanted in earlier times – shows that you are the ultimate maid of yourself. You know who you are, what you want in your marriage, and you are not afraid to show it off. This goes hand in hand with the short dress. You will show the world who you are at the wedding, and no one will be surprised you’re doing so.
The sheath dress – fitted and straight to the floor – shows that you can remain calm, cool, and collected during your wedding. You radiate the understated elegance that everyone will be jealous of on your wedding day. With all your careful planning, you’ll be able to show that you pull off this kind of effort with a look that seems like you’ve spent no effort on your wedding at all.
Elder Care: Help Keep Their Independence
Posted by Betty Abernathy on October 31, 2015
If you are caring for an elderly loved one, it is important for you to show patience and kindness of them as your loved one’s mobility diminishes. It can be easy for you to become impatient and take over your loved one’s responsibilities.
However, it is best that your elderly loved one remain independent as long as possible. Here are a few suggestions that can help you encourage your elderly loved one to be independent.
Promote Exercise and an Active Lifestyle
Movement is a necessity of life. It keeps the heart pumping, and it increases the endorphins in the brain. Your loved one should keep an active lifestyle.
When you visit your loved one, encourage your elder to take walks around the yard, block or park. You could purchase an exercise DVD that can be used in the home.
Encourage your loved one to go shopping, take trips or complete crossword puzzles. Keeping an active lifestyle will improve your loved one’s self-esteem.
Your elderly loved one needs to socialize and interact with peers. Elderly people who isolate themselves become depressed.
Encourage your loved one to call friends on the telephone. You could also schedule social events for your loved one’s companions. Maintaining relationships with friends will enable your loved one to be independent.
Empower Them to Make Decisions
Your loved one’s mind may be slowing down, but it does not mean that your elder is not able to make choice. Making decisions will provide your loved one with mental stimulation.
Encourage Independent Living
It might be more convenient for your loved one to live with you. However, encourage your elder to live alone for as long as possible. Moving to another home may cause your loved one to feel as if life is slipping away.
If it is not possible for your loved one to live independently, be considerate as you discuss this matter with your elder. Create a space in your home or elder care facility that enables your loved one to have a sense of control.
One way you could do this is by allowing your loved one to decorate the space. Allow your elder to have privacy in the new space.
Use At-Home Delivery Services
Elders who have difficulty driving do not have to miss out on getting their essential items. There are plenty of services that will deliver food, medical supplies and personal care items to their homes. These services enable elders to get their needs met without having to ask for help.
Elderly loved ones do not have to abandon their independence. There are plenty of things to help them lead independent lives.
All About the World of Vascular Surgery
Posted by Betty Abernathy on October 31, 2015
Vascular surgery is a type of surgery that aims to treat vascular diseases such as medical conditions that pertain to the lymphatic system and blood vessels. Vascular surgery is regularly used in the treatment of conditions such as carotid artery stenosis, aneurysms, issues with the arteries of the legs or the arms and varicose veins. Some people even receive vascular surgery for assistance with claudication. Claudication is a health condition that is characterized by troubles walking. When people have this condition, they frequently limp. Physical activity often causes people who have this condition to experience severe cramping, generally due to arterial blockage.
The world of vascular surgery is a vast one. Many surgeons specialize exclusively in vascular surgery and as a result are commonly referred to simply as “vascular surgeons.” Doctors who are employed in vascular surgery departments at hospitals typically are extremely well-versed in the subject of endovascular therapy, as well.
If an individual has a vascular disease, then he has an ailment that involves his circulatory system. The circulatory system is made up of a blood vessel network. When a heart beats, it efficiently pumps blood via this elaborate network. Blood vessels are responsible for transporting blood to all areas of the body. Veins are in charge of bringing blood back over to hearts. Arteries, on the other hand, are in charge of taking blood away from them in the first place.
Peripheral artery disease is a specific medical condition that sometimes requires vascular surgery. This disorder happens when plaque accumulates inside of the legs’ arteries. Many people who are suffering from this disease are completely unaware that something is wrong. This is because symptoms of peripheral artery disease tend to be rather subtle. Some people who have this disease don’t experience any signs of it at all.
Peripheral artery disease with time leads to obstructions that get more and more intense. This often leads to severe pain and problems with walking.
All forms of surgery come with the potential for side effects and risks, and vascular disease is certainly no exception to that rule. Surgeons generally inform their patients of all of the possible risks that could occur due to vascular surgery prior to performing the procedures. When incisions are necessary in surgery, for example, infection can always happen. Surgery that relates to the major blood vessels can often bring on increased chances of complications. Examples of possible complications that are sometimes linked with vascular surgery include bleeding, leg swelling, graft obstruction, graft failure, stroke and heart attack. If a patient is more than 65 years in age, he may be particularly susceptible to brain impairment post-vascular surgery, as well. Note that leg swelling is a possible side effect only in cases where leg veins were involved.
8 Ideas For Weddings On A Budget
Posted by Betty Abernathy on October 30, 2015
Traditionally, lavish weddings are associated with romance and commitment to marriage. However, a study by economics professors at Emory University shows that the opposite is true, and links longer, happier marriages with cheaper weddings. Of the couples studied, those who spent over $20,000 on their weddings divorced at a rate 1.6 times higher than those whose weddings cost between $5000 and $10,000, and couples who spent less than $1000 on their weddings had a lower than average rate of divorce.
When starting out your new life together, why burden yourselves with wedding-related debts you’ll be paying for years to come? The wedding industry exists to convince you that you simply must have this service or that extra. Instead of spending money on wedding vendors and furbelows, you can trim your costs, keep your budget down, and save that money for things that matter. Here are a few ideas how to do it:
1. Go nontraditional wherever possible.
This is the number one thing to keep in mind, because your costs go up the moment you deal with a traditional wedding vendor. Consider a nontraditional venue: a movie or college theatre, a friend’s backyard garden, a picnic area in a local park.
Pick out one or two meaningful things and splurge on those. Focus on what you and your guests will truly enjoy and remember.
3. Get married in the off-season.
You can save thousands by having your celebration at a time of year local vendors consider their wedding off-season. They’ll be glad for the business and more likely to cut you a better deal!
4. Skip the wedding favors.
These get left behind on the table, or thrown away a month later. After a wedding, nobody talks about how cute the favors were.
If you are craftsy, or have family or friends who are, the sky’s the limit. You can save on everything from hair and makeup to cake and bridal gown. Or, check out Etsy for great deals on unique and beautiful handmade items.
6. Consider herbs instead of flowers.
You can create a beautiful and symbolic bouquet with live herbs–a wedding tradition dating back to medieval times. Save the cuttings to start an herb garden that will last you for years to come.
7. Have your ceremony and reception in the same location.
You’ll save money on transportation and limo fees, and may be able to negotiate a lower price for using the venue for both purposes.
8. Timing is everything.
Saturday weddings are the most popular, and, accordingly, the most expensive. See if a Friday or Sunday will save you money.
Car Title Loans: Can I Get Approved With Bad Credit?
Posted by Betty Abernathy on October 29, 2015
When desperate for cash, many consumers turn to car title loans. While these loans can provide you with the money you need, they’re not always the best option. One of the major pitfalls of getting a title loan is the interest rate.
It’s true that many lenders have lowered interest rates, but the amount of interest you’ll have to pay on a title loan is still significantly more than what you would pay on a traditional loan.
Understanding Car Title Loans
When you use the equity that you have in your vehicle to get a loan, it’s called a title loan. What you’re doing is borrowing money from a lender and using your vehicle’s title as collateral. If you don’t pay back the loan according to the loan agreement, the lender can take your vehicle and sell it at auction.
Unlike a traditional loan, which is primarily based on your credit score, a title loan is based on the value of your vehicle. One of the benefits of title loans is that you get to continue using your vehicle while you work to repay the loan.
How the Process Works
If you own a motorcycle or vehicle, you can get a title loan. Today’s lenders make the lending process very easy. You’ll find that many lenders allow you to complete almost all of the paperwork online. To get the loan, you’ll need a lien-free title and vehicle.
Before you can get approved for the loan, you’ll need to have your vehicle inspected and appraised by the lender. After some simple paperwork, you can get the loan money you’ve been approved for.
Can I Get A Title Loan With Bad Credit?
When you consider the fact that millions of Americans have poor credit, this is a very common question. Applicants want to know if they can still get a loan with bad credit.
The short answer to this question is yes. The reason why it’s possible is because title loan lenders don’t use your credit rating as a way to exclude you from being eligible for the loan. Lenders accept applicants with any type of credit rating because they don’t provide unsecured loans.
Title loans are what financial institutions would consider secured loans, which means they’re loans that are secured with a form of collateral. The collateral that is used to get the loan is the property title for your vehicle.
As long as you have a title and meet all other eligibility requirements, you should be able to get approved with no credit at all. Although it can be an excellent way to get quick money in a desperate situation, title loans aren’t for everyone, and they can be expensive to repay.
Bachelorette Party Ideas: A Day For Pampering and Fun
Posted by Betty Abernathy on October 28, 2015
Are wedding bells going to ring for one of your female friends sometime soon? Are you thinking of how to throw a memorable bachelorette party? Whether you are the maid of honor or one of the bridesmaids, it helps to start brainstorming ideas for a fun bachelorette party early. Remember that the bachelorette party is primarily about the bride-to be, and make sure the plan is tailored to fit her personality. As for the guest list, the sky’s the limit. Recently the NY Times reported on a bachelorette party planned and attended by the bride’s mother. Invite anyone, male or female, who the bride would want there. As for the activity, there are endless options.
For example, a spa day allows the bride-to-be to feel completely pampered, with the added bonus of everyone else at the party feeling special as well. Though this can be a pricey option, it is sure to leave everyone feeling relaxed and beautiful at the end of the day.
If the bachelorette likes DIY and wants to save money, consider staying at home for a craft night. Guests can help make wedding decorations and even housewarming gifts for the couple’s future home. A craft night can even turn into an adult slumber party, with wine and storytelling long into the night.
Are you looking for a more adventurous option? Take the bachelorette party on a camping trip complete with s’mores, hiking, and scary stories around a fire pit. Even just a couple days of roughing it out in the woods can create tons of memories that no one will ever forget.
Finally, there is the classic option for a more boisterous bachelorette: a night of bar hopping that can get as wild as the people involved make it. Make everyone wear gaudy t-shirts identifying their role in the wedding, find a fake veil for the bride-to-be, and spend the night making increasingly more emotional toasts to the upcoming marriage that no one will really remember in the morning.
These are just a few of the numerous kinds of bachelorette parties sure to create lasting memories for your engaged friend. As the LA Times reported in 2007 , bachelorette parties are becoming more inventive in recent years so don’t be afraid to think outside the box! Just keep in mind that a bachelorette party is about celebrating your friend and looking forward to her future marriage. Keep the focus on her and have a great time.